EXECUTIVE COMMENT

The Rising Markets are forecast to contribute 62% of additional ad expenditure between 2012 and 2015, increasing their share of the global market to 37%

Contents

The international financial crisis of 2008-09 led to the first downturn in global output since 1946 and presented the world with a major new challenge: determining what mix of fiscal and monetary policies to follow to restore growth and jobs, while...

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