WHEN MEDIA ENGAGEMENT BONDS WITH ADVERTISING

Source: ‘Engaging readers: a study of magazine advertising effectiveness in the Chilean media market’, University of the Andes, Santiago, Chile, 2013 [12]
COMPARING MAGAZINES AND OTHER MEDIA

The University of the Andes in Chile published in 2013 a study of nine aspects of media engagement, which found that seven of them correlated with advertising effectiveness. Namely, when a medium: » contributes to social interactions » meets...

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