MAGAZINE MEDIA ON THEIR OWN: IMMEDIATE MEDIA AND SILVER SPOON
“The use of Immediate’s research has benefitted our business in many ways, such as getting quick and cost-effective consumer opinion. This has been quantitative and qualitative, and has been of great use.” Angela Westley, Head of Insight, The Silver Spoon Company
 KEY PERFORMANCE INDICATORS
The research cited in this chapter has featured magazines as part of multimedia campaigns. It is of course the case that magazine media on their own can boost products’ KPIs. The chapter therefore ends with an example where magazine-only print and...
Read latest Proof of Performance – Making the Case for Magazine Media v2 online.