CAMPAIGN EFFECTIVENESS: [SALES]
[9] CAMPAIGN EFFECTIVENESS: SALES
Magazines can generate sales, both on their own and as part of a media mix.
Controlled tests show substantial sales uplifts from magazine advertising. It applies to new and established products, and to short-term and longer-term...
Read latest Proof of Performance – Making the Case for Magazine Media v2 online.
Online newspapers
at PressDisplay.