Strength in numbers

Chris Llewellyn, FIPP CEO, relishes the wealth of new data emerging from sharp-witted research outfits across the globe. They make a strong case indeed for advertising in magazine media.

FOREWORD


While much of the world’s attention in June 2014 was centred on the World Cup soccer festival in Brazil, for two days in the middle of that month, FIPP’s annual Research Forum took place at the home of Gruner + Jahr in Hamburg. Here, the magazine media...

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