DIGITAL ADS: BEST PRACTICE

Source: Advertising Best Practices in a Multi-Platform World, Hearst Magazines/Ipsos, USA, 2011 [71]
DIGITAL EDITIONS

1. Advertising is welcomed: Especially in iPad apps. Don’t hide. Focus on being a good ad that stands out from the editorial content. 2. Signpost interactivity In-app ads should use clear and intuitive signposting with obvious cues that guide towards...

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