Magazines continue to hold steady to their stable performance since recovering from the economic crisis of 2008- 09. Magazine adspend continues to be flat in its No. 1 stronghold, the United States, while in other parts of the world, magazines are losing
PricewaterhouseCoopers corroborates Zenith’s predictions by saying magazines’ global revenues will hold steady until 2018, as noted in the firm’s report, Global Entertainment and Media Outlook 2014-2018.
Magazines garnered 7.9 percent of the world’s...
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