Q&A: MARK HOWARD, CHIEF REVENUE OFFICER, FORBES MEDIA, ON CREATING NATIVE ADVERTISING CONTENT

By Michelle Manafy Published with permission from the Online Publishers Association
MAGAZINES


Q: Describe the importance of quality content in the native advertising value proposition. A: As with editorial content, quality brand content is key for an advertiser to remain relevant and achieve credibility and impact. Some typical hallmarks of...

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