Television continues to be the most powerful advertising medium in every region of the world. Compared to other media, television adspend is continuing its strong lead, according to a 2014 report by ZenithOptimedia.


In the near future, TV is expected to lose .9 percentage points of global adspend share at the hands of surging desktop Internet and mobile Internet adspend, dipping from 40.1 percent in 2013 to 39.2 percent in 2016. The decline is minimal, especially...

Read latest World Digital Media Factbook - 2013-14 online.

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