Will 2014 be year mobile takes off?

With reader traffic shifting to mobile, advertisers had best keep up

Peta Andersen
ADVERTISING: WHAT WORKS ON MOBILE

For most readers, mobile advertising means four things: banners squished at the bottom of a screen, almost unreadable text, inadvertent clicks sending you where you don’t want to go, and slow loading times. It’s a puzzling lack of sophistication,...

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