Will 2014 be year mobile takes off?
With reader traffic shifting to mobile, advertisers had best keep up
ADVERTISING: WHAT WORKS ON MOBILE
For most readers, mobile advertising means four things: banners squished at the bottom of a screen, almost unreadable text, inadvertent clicks sending you where you don’t want to go, and slow loading times.
It’s a puzzling lack of sophistication,...
Read latest Innovations in Magazine Media 2014 World Report online.