Video advertising: A niche on fire

A sharp rise in video advertising and viewership sends publishers scrambling to create more inventory

The rate of US mobile video advertising consumption skyrocketed 365 percent for tablets and 235 per cent for smartphones

John Wilpers
VIDEO ADVERTISING

If there is one certainty in digital publishing, it is that video is red hot. By extension, video ads, especially on mobile devices, are also growing at a torrid pace. “The easiest way to grow digital revenue is video,” media analyst Ken Doctor...

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