The latest new competitor or...
Youtube’s new paid content and brand partner programmes pose fresh challenges and potentially lucrative opportunities
By the end of 2013, there were 104 YouTube paid channel partners offering content ranging from sports and movies to education, comedy, mental health, autos, families, fashion, hobbies, pets and more... just like the topics covered by magazines
Danny Chang
VIDEO: YOUTUBE
YouTube launched two initiatives in 2013 that pose challenges or opportunities for magazine publishers.
YouTube’s brand new paid channel and dramatically expanded partner programmes represent:
New competitors for readers’ attention as well as for...
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