How to build native content teams

The quality of the native advertising must match that of the editorial content, so hire professionals

John Wilpers
ADVERTISING: HOW TO BUILD A NATIVE AD TEAM

Statistics such as the following make magazine publishers sit up and take notice: Forbes generated 20 per cent of its 2013 revenue from native advertising and expects it to be 30 per cent in 2014 The Huffington Post projects a 47 per cent increase in...

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