The Holy Grail of advertising?
Programmatic advertising has burst from the shadows to become the system that delivers extremely targeted ads to extremely targeted individuals instantly and efficiently
Jen Matthews, Korsha Wilson and John Wilpers
ADVERTISING: PROGRAMMATIC ADVERTISING
Advertisers and publishers used to know how to dance.
The advertiser would give the publisher an advertising campaign complete with all the necessary collateral. The publisher would run the ad and send the advertiser an invoice.
Or the publisher...
Read latest Innovations in Magazine Media 2014 World Report online.