Sometimes digital just can’t compete
Until digital devices can deliver smell, turn into flowers, or recharge a mobile phone, print will still have a little something special
Devon Ott
ADVERTISING: PRINT INNOVATIONS
The carnage following the digital assault on print advertising has had a Darwinian effect on the survivors. Print advertisements are stronger, more inventive, more effective, more in tune with their new environment, and fully capable of competing with...
Read latest Innovations in Magazine Media 2014 World Report online.
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