Sometimes digital just can’t compete

Until digital devices can deliver smell, turn into flowers, or recharge a mobile phone, print will still have a little something special

Devon Ott
ADVERTISING: PRINT INNOVATIONS

The carnage following the digital assault on print advertising has had a Darwinian effect on the survivors. Print advertisements are stronger, more inventive, more effective, more in tune with their new environment, and fully capable of competing with...

Read latest Innovations in Magazine Media 2014 World Report online.

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