Should big data be in the driver’s seat?

Media companies are utilising big data in new ways but they must avoid the temptation to have it drive every decision

Watching what readers do on a visit gives editors the most complete picture of their readers’ interests and what areas of their site generate the most interaction

Peta Andersen

The idea of big data is not new: in the 1949 George Orwell classic 1984, Big Brother’s oppressive rule was founded on an extensive knowledge base; in the 1956 Phillip K. Dick short story, Minority Report, governmental knowledge is so extensive it can...

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