Prescriptions instead of prognostications

Major, successful innovations , especially in mobile, big data, video, and native advertising, are finally laying out a clear roadmap to success

A NOTE FROM THE EDITORS

Books about innovation are often guesswork. Maybe this idea will work. Or this one. Or that one. Maybe…. In years past, we have published a lot of those types of case studies. We often felt as though we were like the editors of the famous US...

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