Playful covers

Germany’s Yps covers gave readers treasure hunts, pinball games, paper airplanes, and optical illusions

“The results have been stable sales around 70k copies, with a strong subscription base and a print run of 120k copies”


While cats may have nine lives, magazines usually get just one. Not Egmont Ehapa’s former kids’ title Yps. Launched in 1975 and shuttered in 2000, it was resurrected as a quarterly in 2012 when its publishers noticed a large community of former (now...

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