Playful covers

Germany’s Yps covers gave readers treasure hunts, pinball games, paper airplanes, and optical illusions

“The results have been stable sales around 70k copies, with a strong subscription base and a print run of 120k copies”

MAGS MAKING A BUZZ


While cats may have nine lives, magazines usually get just one. Not Egmont Ehapa’s former kids’ title Yps. Launched in 1975 and shuttered in 2000, it was resurrected as a quarterly in 2012 when its publishers noticed a large community of former (now...

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