Playing parents’ heartstrings
Parenting magazine set out to put parental pride to work to its advantage
MAGS MAKING A BUZZ
Indonesian media group Femina gained more than a million page views with a very simple strategy: Appeal to parents’ heartstrings.
Setting out to put parental pride to work to its advantage, Indonesia’s Parenting magazine launched a “Parenting Cover...
Read latest Innovations in Magazine Media 2014 World Report online.