Busting a website paradigm

Japanese women’s magazine changes its website to city culture and lifestyle site

MAGS MAKING A BUZZ


Hearst Japan is redefining the magazine website: Instead of focusing solely on its women’s magazine Fujingaho’s print content, the mag launched an all-things Kyoto site, Kyoto-Asu (www.trip.kyoto.jp). It’s a bold, creative step for the traditional...

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