Busting a website paradigm
Japanese women’s magazine changes its website to city culture and lifestyle site
MAGS MAKING A BUZZ
Hearst Japan is redefining the magazine website: Instead of focusing solely on its women’s magazine Fujingaho’s print content, the mag launched an all-things Kyoto site, Kyoto-Asu (www.trip.kyoto.jp).
It’s a bold, creative step for the traditional...
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