If you can’t count it…
PWC develops unique audience behaviour and counting method for publishers
Working with The Financial Times and their new engagement metrics, PwC calculated that the online publication reaches a whopping 2 million readers every day across five platforms — six times more than its print circulation of 300,000.
To keep up with the proliferation of mobile devices, publishers have had to create multiple methods of measurement — gone are the days of simple circulation figures and subscription data.
Today’s readers are actively interacting with publishers’...
Read latest Innovations in Magazine Media 2014 World Report online.