4 Augmented Reality Getting traction, but slowly
“Brands that want to make their AR experiences ‘stick’ long term will eventually need to pivot from novelty to utility.” — emarketer 2018 report
The dust is finally nally start starting to settle around the kerfuffle e created b by Augmented Reality (AR) and d Virtual Reality ( VR). What’s left standing nding appears app to be AR, with VR relegated for now to a hobby for rich folks.
Read latest Innovation in Media 2019-2020 World Report online.