NYT T Brand Studio’s 12 tips for creating killer content
Lauren Reddy, Director of Audience Development and Insights at New York Times’ T Brand Studio shared with us 12 tips on how to create great native advertising that will engage the audience.
Lauren Reddy DIRECTOR OF AUDIENCE DEVELOPMENT AND INSIGHTS AT NEW YORK TIMES’ T BRAND STUDIO
1. Make people’s lives easier
Think about your audience and create content that provides value, actionable information that improves their lives and builds brand trust.
2. Write a killer headline
Make sure it is compelling, clear, and conveys the...
Read latest Innovation in Media 2019-2020 World Report online.