Damn good question
Why aren’t more media companies doing events? Media companies have almost all the tools needed to run profitable events, but many shy away. They shouldn’t.
Media Companies As Events Purveyors
Media companies have a leg up on almost everyone else in the events space. Maybe two legs!
OK, most media companies do not employ an army of event planners; many don’t even have one event planner on staff. But that’s the kind of expertise you can buy....
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