Time to counterattack!
We’ve been playing “Park the Bus” for a decade. We now have the weapons to counter-attack!
In football lingo, too many media companies have spent much of the last decade resorting to a desperate “strategy” called “Parking the Bus”.
That “strategy” basically means not playing any offense at all, instead doing everything possible to prevent...
Read latest Innovation in Media 2019-2020 World Report online.