Media companies have had the DNA to be an agency for decades, we just didn’t know it
Almost everything a brand needs to create campaigns exists in media companies in spades
Media Companies As Agencies
What makes a successful agency?
• Knowledge of a desired audience
• Knowledge of the brand’s customers
• Access to and a relationship with the desired audience
• An audience database second to none
• Exquisite storytellers. Expert videographers
Read latest Innovation in Media 2019-2020 World Report online.