“And in this corner, the challenger: The new lean, mean print magazine”
Properly positioned (think premier, subscriptionbased publications), print can drive significant revenue for a long time to come
Duck ! Here comes the print pendulum, screaming back with speed and long-lost momentum. It’s coming back a lean, mean, laser-focused magazine machine.
“New Print” is leaner not just because the old print business model was brutally treated (which it...
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