Surprise! Millennials love print
Ask any media “expert” about the reading habits of Millennials and you’ll hear something along the lines of either “They don’t read” or “They only read online content and only if it’s free”.
Guess what? That’s not true.
Millennials, at least in the US, are actually reading print. A lot of it.
And in some cases, they are subscribing to print publications in greater numbers than Gen X, Gen Y, and Baby Boomers.
For example, millennials are...
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