How to maximize the ROI of your content

Bonnier Publications in Denmark has developed a strong formula to get more value out of every euro spent on content production. The key ingredients are thorough distribution planning and the concept of ‘content upcycling’.

Sponsored Content

Quality content is the backbone for special-interest magazine publisher Bonnier Publications. Not only does it define the brands under the Bonnier umbrella, it also ensures a loyal audience and a strong business. But quality content is not cheap to...

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