Is the importance of mobile exaggerated?

Not in the slightest. More than 50 per cent of the world’s population uses mobile devices and some publishers already see 50-75 per cent of their traffic coming from mobile. Get on board, or get crushed.


This is the “Year of Mobile”. Honestly. Forget all those other years that were declared “Year of Mobile” dating back to 2005 when former Yahoo mobile strategist Russell Beattie apparently coined the phrase. Well, to be fair, there was a gap in the use...

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