Get on the programmatic train, or get run over by it

“It does not matter if you want the world to be programmatic; it will be, whether you want it or not,” TradeDesk CEO Jeff Green told the 2014 INMA World Congress …

Advertising: Programmatic

There is no shortage of superlatives when it comes to programmatic advertising. “It is doing for the ad world what the automated assembly line did for the automobile manufacturing industry,” former agency executive Richard Tso declared last year on...

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