Friends in the fight
A growing number of ad tech companies are developing tools to detect and prevent ad fraud
Advertising: Digital Advertising Fraud
Given the stakes at risk in the digital ad fraud fight, several companies have sprung up to help publishers and advertisers detect and prevent fraud.
Here is a summary of our friends in the fight, courtesy of AdExchanger’s “Book of Fraud: A Marketer’s...
Read latest Innovation in Magazine Media 2015-16 World Report online.
Online newspapers
at PressDisplay.