The Social Media Conundrum. Is sharing all that it’s cracked up to be?

Well, Facebook alone drove 25 per cent of all US web traffic in October 2014, and social media together drove one third. Facebook and Twitter are experimenting with revenue sharing with content creators, and publishers are already monetising YouTube and S

Social Media

You’d be forgiven if you didn’t see this coming. For the last three years, publishers could see social media networks slowly encroaching on search engines in driving traffic to their magazine websites. Few, however, foresaw the speed and magnitude of...

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