It’s showtime, folks! And payday. Events are becoming a substantial source of new revenue

Some publisher’s events drive as much as 20 per cent of total revenues, plus events diversify revenue sources, deepen connections with audiences and sponsors, help hike circulation, attract advertisers who might not advertise in the magazine’s media, give


Most publishers do not have hundreds of advertisers queuing up on the street, praying for the chance to buy expensive advertising inventory that has already been sold out. But some publishers do have waiting lists of hundreds of consumers clamouring...

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