How can print compete with digital? Imagination & creativity!
Sometimes all it takes is identifying an under-served market ( Dr. Oz The Good Life or any of the many Kickstarter magazine launches) or unique delivery methods (Hearst’s free pop-up magazines) or tying print to digital, thus enhancing the best of both me
OK, let’s just say this out loud right now and get it out of the way: “Print is not dead.” Good. That’s settled. After all, a global industry that does US$97 billion in revenue — and is actually growing again — can hardly be on death’s door.
Read latest Innovation in Magazine Media 2015-16 World Report online.