If we don’t do much video, will we be OK?

Well, no. As a matter of fact, you’ll be in big trouble. With 79 per cent of global consumer web traffic projected to be digital in 2018, and with video delivering 800 per cent more conversions than text-only pages, your business could be crippled. But it


POLL: Do you have a video staff? WATCH: An episode of Gadget Wars SEE: A how- to chart for using Instagram OK, here’s the deal: You can go ahead and keep creating text content and get an average of US$2.50 CPMs and a shrinking share of consumer...

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