Is data collection, analysis and use in decisionmaking the single most important thing you can do?

Almost all the decisions you and your team make — advertising, editorial, social media, events, ecommerce, and new product decisions — can and should be influenced, perhaps heavily, by your data


POLL: Do you have an analytics staff? WATCH: The audience analytics of the future There is no God. Well, in the world of Big Data, there is no“God metric” for predicting and proving magazine success. For the past 20 years, magazine media executives...

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