Unlocking the value of engaged consumers — the data-driven model

Data must be at the heart of strategic thinking.


At the UK-based Immediate Media, data has transformed the company’s business model. Immediate leveraged the trust it has earned from its 1.1 million print and digital subscribers to get their permission to gather more data from them to use in targeting...

Read latest Innovation in Magazine Media 2015-16 World Report online.

Online newspapers at PressDisplay.