Is it really monumentally stupid not to have a mobile ad strategy?

Well, consider that mobile advertising is already 23 per cent of US digital advertising and projected to be 92 per cent in five years, and that global mobile advertising is following suit (almost doubling in 2014), then, yes, not having a mobile advertisi

Advertising: Mobile

Ayear from now (perhaps even sooner), magazine media publishers will be slapping themselves on their heads saying, “How could we have been so stupid?!” Why? Because far too many magazine media publishers in 2014 have been completely blind to their own...

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