Will native advertising save or kill your brand?

Publishers face a decision fraught with peril or prosperity. Bad native advertising is deadly; great native advertising is extremely lucrative. How can you get it right? Is it worth the risk? How do you prevent readers from feeling hoodwinked? How do you

Advertising: Native

Last year, native advertising was a fierce debate. This year, it’s a war. But native advertising’s break-neck growth in 2014 could make this one of the shortest wars on record. Native advertising (also known as sponsored content or brand content)...

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