Will native advertising save or kill your brand?
Publishers face a decision fraught with peril or prosperity. Bad native advertising is deadly; great native advertising is extremely lucrative. How can you get it right? Is it worth the risk? How do you prevent readers from feeling hoodwinked? How do you
Last year, native advertising was a fierce debate. This year, it’s a war. But native advertising’s break-neck growth in 2014 could make this one of the shortest wars on record.
Native advertising (also known as sponsored content or brand content)...
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