Social media consumption, by device

Lots of my friends are using it It’s free It’s really convenient and easy to use It allows messaging people on a direct, one-to-one basis It’s a more private way to chat than social networks Other


What is attracting young people to adopt Snapchat so quickly, quadrupling its usage in 2014? The No. 1 reason is that it’s fun to use, according to 69 percent of teens, ages 16 to 19. Further, 62 percent said lots of their friends are using it; 54...

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