>SUMMARY: AFRICA / MIDDLE EAST

South Africa’s ad industry saw only growth With total revenue, the region’s market grew by a cautious 1% in 2013 Most of the revenue comes from circulations and will grow to 61% in the near future

EMEA

The region of Africa and the Middle East is so diverse that it is impossible to draw conclusions for the region as a whole. Nigeria for example has emerged as the largest economy in Africa with a GDP of 502 billion but has one of the lowest ratios on...

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