>SUMMARY: EUROPE

The outlook is much more positive with ad expenditure forecast to shrink by just 0.5%, followed by recovery to 2.6% growth in 2015 and 3.6% growth in 2016

EMEA

The economy of the European Union generated a GDP of over US$17 trillion in 2013 according to Eurostat, which makes it the second largest economy in the world if treated as a single economy (first being the United States of America). But the...

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