A licence to print
UPM is helping drive print’s renaissance – with paper stocks that are better quality but help reduce postage costs. Senior vice president Ruud van den Berg (pictured) reveals how teaming up with brand owners created a revolutionary new product
OUR ROLE IS TO ACT AS A PARTNER TO BRAND OWNERS - AND THAT MEANS HELPING THEM TO TACKLE THEIR CHALLENGES
Following years of speculation that print publishing’s demise is imminent, it’s clear that, far from surrendering to its digital alternatives, print is alive and kicking – thriving at the heart of many publishers’ multi-platform strategies.
Read latest Magazine World - Congress Edition online.