Moments like this

Duncan Edwards, president and CEO of Hearst Magazines International, talks about building a global digital business, implementing a ‘months to moments’ strategy and what reality TV shows can teach us about relevant content…

VIEW FROM THE TOP

YOU’VE BEEN OVERSEEING THE INTERNATIONAL ‘MONTHS TO MOMENTS’ STRATEGY AND MOVING TO ALWAYS-ON CONTENT. TELL US A BIT ABOUT THAT… I’ll give you an example of why moving from months to moments is important for us and how it’s driven much of our thinking...

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