How to adapt to the new world order – and win

Peter Kreisky is an expert on strategic transformation in the digital age. Here, he explains to Jon Watkins why he believes magazine media publishers still hold plenty of cards in the new media world order.

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OF THOSE BUSINESSES THAT HAVE EVOLVED MULTI-PLATFORM MAGAZINE MEDIA, WHAT IS IT THAT SETS APART THOSE THAT ARE SUCCESSFUL AND THOSE THAT ARE NOT? The most difficult thing of all, and the thing that all publishers agree is the most difficult thing, is...

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