HOW TO THRIVE IN THE NEW WORLD
Stop talking and start doing. That’s the message from John Wilpers (left) and Juan Señor (right), authors of the sixth annual FIPP Innovation in Magazine Media World Report
The question you should ask and answer honestly, Wilpers and Señor told Jon Watkins, is whether your business is equipped to thrive in the new world? They argue that while the innovation road map for magazines is clear, it is a safe bet that in most...
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