COOKING UP A STORM

When it comes to digital-to-print developments, commentators often refer to internet pureplays entering the world of print – Net-a-Porter with Porter, Airbnb with Pineapple, and so on. But arguably one of the biggest successes worldwide with this reverse

MULTIPLATFORM


Since 2012, when Meredith acquired Allrecipes. com from the Reader’s Digest Association for $175m – more than double the size of its digital footprint – Allrecipes launched a print extension of the brand in 2014 and raised a starting base rate of...

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