VERTICAL RISING

Multiplatform magazine media brands are successfully targeting vertical communities in all manner of markets. Burda International’s Ian Levy and Frances Evans share Burda Style’s approach…

DATA IS NOW THE FOUNDATION OF STRATEGY PLANNING, PRODUCT CONCEPTION AND CREATION

MULTIPLATFORM

Theone area that has fared particularly well in magazine media during the rise of digital is brands targeting verticals. While many have proved resilient, others have shown strong growth – in particular those that have transitioned to a multiplatform...

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